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7 Reasons we ❤️ UniFi Gear and deploy it!


In the world of networking solutions, UniFi has emerged as a popular and trusted brand, offering a range of high-quality and affordable devices. The reasons behind UniFi’s widespread appeal are multifaceted, ranging from its user-friendly interface and competitive pricing to its active community and commitment to product longevity. In this article, we will explore the key factors that make UniFi a go-to choice for networking professionals and enthusiasts alike.

1. Beautiful User Interface

The user interface is a crucial aspect of any software or system, as it serves as the primary means for users to interact with the product. A well-designed interface can greatly enhance the user experience, making it more enjoyable and efficient. UniFi’s beautiful user interface is one of the key reasons behind its immense popularity in the networking world.

UniFi’s controller software boasts a visually appealing and intuitive design that sets it apart from many other networking solutions. The dashboard provides users with a comprehensive overview of their network’s performance and status, making it easy to monitor and manage the devices. This clarity and organization eliminate the need for users to dig through complex menus and settings to find the information they need.

Moreover, the UniFi user interface is designed with both beginners and experienced users in mind. For those new to networking, the simplicity of the interface allows them to quickly grasp the essentials of managing their network, reducing the learning curve. On the other hand, advanced users can appreciate the seamless access to more in-depth configurations and settings, enabling them to fine-tune their network’s performance to their specific needs.

In addition to its aesthetic appeal and usability, the UniFi interface is also known for its responsiveness and stability. These qualities further enhance the user experience by ensuring that users can rely on the software to perform consistently and efficiently, even in demanding environments.

In conclusion, UniFi’s beautiful user interface is a testament to the importance of good design and usability in software. By providing users with an intuitive, visually appealing, and efficient way to manage their networks, UniFi has successfully won the hearts of networking professionals and enthusiasts alike.

2. Low Cost

UniFi’s low-cost networking equipment has made it an attractive option for many users. By offering high-quality devices at a fraction of the price of competitors, UniFi has managed to carve a niche in the market. Let’s take a closer look at how UniFi’s pricing compares to other popular networking vendors:

Ubiquiti UniFi Dream Machine Pro (UDM Pro) – $399
– The UDM Pro is an all-in-one enterprise network appliance that combines a security gateway, switch, and network controller. It offers a range of powerful features and is suitable for both small businesses and larger enterprises.

Cisco Meraki MX84 – $1,495 (plus licensing fees)
– The Cisco Meraki MX84 is a comparable device to the UDM Pro, serving as a security appliance with built-in switching capabilities. However, it is priced significantly higher than the UDM Pro and requires additional licensing fees for software and support.

Aruba Networks 2930M 24G PoE+ Switch (JL320A) – $2,299
– The Aruba Networks 2930M is a Layer 3 switch that offers similar functionality to UniFi switches. Although it has additional features like support for stacking, the price difference is substantial when compared to UniFi switches with similar specifications.

NETGEAR Insight Managed Smart Cloud Switch (GC728X) – $499.99
– The NETGEAR GC728X is a cloud-managed switch that offers similar functionality to UniFi switches. While its price is closer to that of UniFi devices, it still comes at a higher cost and requires a subscription for cloud management features.

These comparisons highlight that UniFi’s pricing is considerably more competitive than other leading networking vendors. While some alternatives may offer additional features or capabilities, UniFi’s low-cost devices make it an attractive choice for users who want a reliable and powerful networking solution without breaking the bank. By combining affordability with high-quality equipment, UniFi has managed to establish itself as a popular option for networking professionals and enthusiasts alike.

3. No Licensing Fees or Hidden Costs

One of the most appealing aspects of UniFi products is the absence of licensing fees or hidden costs. In contrast, many other networking vendors charge additional fees for software updates, support, or cloud management features. Let’s examine the licensing costs associated with some popular networking vendors compared to UniFi’s $0 licensing fees:

Cisco Meraki
– Cisco Meraki devices require licensing for the use of their cloud management platform, software updates, and support. For example, a 3-year license for the Meraki MX84 security appliance costs around $900, while a 5-year license is approximately $1,500. These costs can add up quickly, especially for organizations with multiple devices.

Aruba Networks
– Aruba Networks offers various licensing options for their products, including per-device and per-user licenses. For instance, their Aruba Central cloud management platform requires a subscription, with costs starting at $30 per device per year. Additional licenses may be needed for advanced features, such as ClearPass for secure network access control.

– NETGEAR’s Insight Managed devices require a subscription for cloud management features, with pricing tiers based on the number of devices being managed. The Basic plan costs $4.99 per device per year, while the Premium plan is $9.99 per device per year. Although these fees are lower than those of some other vendors, they still represent an ongoing cost that is not present with UniFi products.

Ruckus Networks
– Ruckus Networks also employs a licensing model for their networking products. For example, their cloud management platform, Ruckus Cloud Wi-Fi, requires a subscription fee starting at $100 per access point per year. This cost includes software updates and support but can still add up quickly for users with multiple devices.

In contrast, UniFi offers all updates, support, and cloud management features without any additional charges. This zero-licensing-fee model allows users to enjoy a cost-effective networking solution without worrying about ongoing expenses, making UniFi an attractive option for those looking to minimize their total cost of ownership.

By eliminating licensing fees and hidden costs, UniFi sets itself apart from many competitors in the networking industry. This approach not only makes UniFi products more affordable upfront but also ensures that users can enjoy long-term savings and a lower total cost of ownership.

4. Decent Quality and Reliability

UniFi’s networking equipment is often considered a solid middle-of-the-pack option in terms of quality and performance. With products that consistently outperform those from brands like Netgear, Linksys, and D-Link—whose devices are sometimes regarded as lower-quality—UniFi has established itself as a reliable choice for networking solutions. D-Link, in particular, has faced criticism for its subpar quality, further highlighting UniFi’s superior offerings.

One reason UniFi may face unfair criticism is its attainability by non-professionals. The brand’s accessible pricing and user-friendly interface have made it a popular choice among home users and enthusiasts, which can sometimes lead to misconceptions about its suitability for professional environments. However, many experienced network administrators including us trust and recommend UniFi for both small businesses and larger enterprises, underscoring its professional-grade quality.

During the COVID-19 pandemic, some users reported quality issues with UniFi products. However, it appears that the company has addressed these concerns and worked to improve the quality and reliability of its devices. UniFi’s solid RMA (Return Merchandise Authorization) process further demonstrates the brand’s commitment to customer satisfaction and providing reliable products.

When comparing UniFi to higher-end networking solutions like Cisco Meraki, many users and experts find that UniFi’s quality is comparable, even if some resellers are reluctant to admit it. While Meraki may offer additional features or capabilities in some cases, UniFi’s devices hold their own in terms of performance, reliability, and ease of use.

5. Long-Term Support and No Forced Deprecation

One of the standout features of UniFi’s networking equipment is its commitment to long-term support and avoiding forced deprecation. Ubiquiti, the company behind UniFi, typically supports its products for five years or more, ensuring that users can continue to enjoy their networking devices without worrying about sudden obsolescence.

This long-term support policy contrasts sharply with some other networking vendors, who may use software updates or licensing restrictions to effectively “brick” their products, forcing users to upgrade or replace their devices. UniFi’s approach to product longevity is not only customer-friendly but also environmentally responsible, as it reduces unnecessary electronic waste.

Furthermore, UniFi allows users to continue using their products at their own risk even after official support has ended. As long as users do not update their UniFi controller software, they can keep using older devices without issue. This flexibility enables users to maximize the lifespan of their networking equipment, potentially saving them money on replacements and upgrades.

The combination of long-term support and the option to continue using devices past their official end-of-life reflects UniFi’s dedication to customer satisfaction and commitment to product longevity. This approach sets UniFi apart from some competitors in the networking industry, who may prioritize short-term profits over the long-term well-being of their customers and the environment.

UniFi’s policy of long-term support and no forced deprecation is a major factor contributing to the brand’s popularity among networking professionals and enthusiasts. By offering a customer-friendly approach to product longevity, UniFi has demonstrated a commitment to both user satisfaction and environmental responsibility.

6. Friendly and Active Community

A key factor in UniFi’s widespread popularity is its friendly and active community of users, who are always eager to help one another and share their experiences. This community-driven support is an invaluable resource for both newcomers and experienced users alike, making it easier to find solutions to issues, learn new tips, and stay updated on the latest developments.

Various online platforms have helped foster this sense of community among UniFi users. For example, the /UniFi subreddit is a popular destination for networking enthusiasts to ask questions, share their setups, and discuss UniFi products. Users can find a wealth of information and assistance from other community members, making it an excellent resource for anyone looking to learn more about UniFi’s networking solutions.

Additionally, several YouTube channels have emerged that focus on UniFi products and networking in general. These channels offer in-depth tutorials, reviews, and tips, making it easier for users to get the most out of their UniFi devices. Some notable YouTube channels include Mac Telecom Networks, Lawrence Systems, Crosstalk Solutions, and the Unified IT YouTube channel. These content creators have played a significant role in educating users and promoting the adoption of UniFi products across various industries.

The friendly and active community surrounding UniFi is a testament to the brand’s commitment to customer satisfaction and the quality of its products. By fostering an environment where users can connect, learn from each other, and share their experiences, UniFi has managed to create a loyal and enthusiastic user base that continues to grow each day.

The friendly and active community of UniFi users is a major factor in the brand’s success and popularity. By providing a supportive environment where users can learn from one another and share their experiences, UniFi has managed to create a strong and passionate network of enthusiasts who continue to drive the brand forward.

7. Active Software Development

UniFi’s commitment to active software development is a key factor in its ongoing success and popularity. By consistently releasing updates and enhancements, the brand demonstrates its dedication to innovation and maintaining a competitive edge in the networking industry.

A notable example of UniFi’s active software development is the recent improvements to its firewall features. These updates have effectively transformed UniFi devices into Layer 7 firewalls, allowing users to enjoy enhanced network security and more granular control over their network traffic. By incorporating advanced Layer 7 capabilities, UniFi is better equipped to identify and manage application-level data, providing users with a more robust and efficient networking solution.

Another example of UniFi’s commitment to software development is the return of the port manager feature. After receiving feedback from users, UniFi recognized the need to reintroduce this popular feature, which allows for more intuitive management of network ports. The port manager’s comeback showcases UniFi’s responsiveness to customer feedback and its dedication to continuously refining its products to better serve its user base.

UniFi’s Early Access (EA) program is another testament to the brand’s commitment to active software development. The program allows users to test new features and products before their official release, ensuring that updates are thoroughly vetted by the community. UniFi’s detailed release notes provide valuable insight into the changes and improvements made with each update, helping users make informed decisions about their networking solutions. By engaging the community in the development process, UniFi fosters a sense of ownership and collaboration, which ultimately results in more reliable and user-friendly products.

In conclusion, UniFi’s active software development plays a crucial role in its ongoing success and popularity. By regularly introducing new features and enhancements, and engaging the community through initiatives like the Early Access program, UniFi ensures that its networking solutions remain at the forefront of the industry, providing users with cutting-edge technology and capabilities. This commitment to innovation and continuous improvement has solidified UniFi’s reputation as a reliable and trusted networking solution provider.


n summary, UniFi has carved a unique niche in the networking industry by offering a comprehensive suite of products that combine affordability, quality, and ease of use. With a beautiful user interface, active software development, long-term support, and a friendly community of users, UniFi stands out as a reliable and accessible solution for networks of all sizes. While there may be a place for high-end alternatives like Cisco campus switches or Extreme Networks gear, UniFi is a rock-solid choice for the vast majority of networking needs, proving that top-notch solutions don’t always have to come with a hefty price tag.


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